The Lumin Letter
Join the top website owners — learn about generating high-quality leads and conversions for your business with web strategy, design and development insights, principles and tips.
» The website conversion killer no one talks about
Ever spent ages tweaking your website’s copy, layout or CTAs… only to see zero improvement in conversions? Here’s the thing: Some conversion issues aren’t caused by weak design or dodgy buttons. (No, making your button green because it means "go" will not make more people click it) They’re caused by a fundamental mismatch between who’s visiting your website… and what your website is offering. It’s a problem that actually has a name, coined by the Conversion Rate Experts:The Keitai Denwa...
Looks like I forgot to press send...
Hey Reader... Looks like I forgot to press send... Only joking. But, it turns out that yesterday I bit off more than I could chew. Due to a bit of poor planning, I ran out of time yesterday and decided to send this email today instead so it wasn't rushed. Between co-hosting my event Web Pros and my weekly Spanish lesson, your first-ever Lumin Letter got pushed to undesirable delivery hours. No bueno. But! We are here now, and enough waffle. Every 2 weeks on a Tuesday (hopefully) you'll be...
Join the top website owners — learn about generating high-quality leads and conversions for your business with web strategy, design and development insights, principles and tips.